An Idea is Born
It was a freezing January 1998 afternoon in Oakville Ontario where two friends sat together over coffee and thought "damn, it's cold here, let's do something fun." The conversation continued for a few minutes, then the idea was born: "Let's go race in the Baja 1000 with a Hummer!" and at that moment an incredible project was hatched.

A short 10 months later, a team of dedicated Canadians, some of whom had never even been to the desert or mountains before, decended on the Baja peninsula. After the dust had settled, Team Canada Racing finished first in class!

In the Extreme Style
Frostbite was created from the spirit of overcoming great odds, the genesis being Team Canada Racing's multiple wins in the Baja 1000, where a group of Canadians emerged victorious in one of the most intense sporting events on the planet.

"I don't live on the edge. I fell over long ago."

Acceleration. We go fast, so our gear has to hang on.

Exhilaration. We're thrill seekers. Aren't you?

No Idols, No Heroes. Just pure inner strength.

Reward. What are you waiting for?

"In a world darkened by ethnic conflicts that tear nations apart, Canada stands as a model of how people of different cultures can live and work together in peace, prosperity, and mutual respect." Bill Clinton

"Canada is a country whose main exports are hockey players and cold fronts. Our main imports are baseball players and acid rain." Pierre Trudeau

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